Camfora, a company that specializes in action cameras, was looking to establish a bold and meaningful visual identity. They wanted the logo to incorporate a camphor tree, tying back to the brand's name. Through research and concept development, I explored ways to fuse natural symbolism with the adventurous, high-tech spirit of the brand. The final logo combines the silhouette of a camphor tree with the shape of an eye—representing vision, clarity, and the idea of capturing life’s most dynamic moments. This fusion visually anchors Camfora’s identity in both nature and cutting-edge visual storytelling.
